We aim to be straightforward about how we use cookies. This site uses a small number of cookies to help it function and to understand how it is used. Non-essential cookies are only placed with your consent. You may adjust your preferences at any time.
Section 1
What Are Cookies
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognize your device and remember certain information about your visit.
Cookies are widely used across the internet to make websites work more efficiently, to remember your preferences, and to provide information to the website operators about how their site is being used.
In addition to cookies, some websites use similar technologies such as web beacons (small transparent images), pixel tags, and local storage. Where these are used on this site, they are covered by the same principles described in this policy. We refer to all such technologies collectively as "cookies" throughout this document for simplicity.
Cookies may be "session" cookies, which are deleted when you close your browser, or "persistent" cookies, which remain on your device for a set period or until you delete them.
Section 2
How We Use Cookies
We use cookies on this website for the following purposes:
- Essential operation: Certain cookies are necessary for the website to function correctly. Without them, services such as the contact form and cookie preference storage cannot work. These cookies are placed without requiring your consent.
- Analytics: We use analytics cookies to understand how visitors interact with the website — which pages are viewed, how long visitors spend on the site, and how they arrived. This helps us improve the site over time. Analytics cookies are only placed with your consent.
- Marketing and remarketing: Where you have consented, we may use cookies placed by advertising platforms to understand the effectiveness of our online presence. These cookies may track visits across websites. They are placed only with your explicit consent.
We do not use cookies to collect sensitive personal information, to identify you without your knowledge, or to serve targeted advertising from third parties in a manner inconsistent with this policy.
Section 3
Types of Cookies We Use
These cookies are essential for the website to function. They enable core features such as storing your cookie preferences and ensuring the contact form operates correctly. You cannot opt out of these cookies while continuing to use the site, as they are necessary for basic functionality.
Analytics cookies help us understand how visitors use this website. The information collected is aggregated and does not directly identify individuals. We use Google Analytics 4 (GA4) for this purpose. If you decline analytics cookies, these will not be placed and no analytics data will be collected from your visit.
Marketing cookies may be placed where you have consented. These are used by advertising platforms including Meta (Facebook/Instagram) and Microsoft (Bing) to measure the reach and effectiveness of our online presence. These cookies may link your visit to information held by these platforms. You may withdraw consent at any time using our Cookie Settings.
Section 4
Third-Party Cookies
Some cookies on this site are placed by third-party services. These third parties have their own privacy and cookie policies which govern how they use any data they collect. We have no control over third-party cookies once they are placed.
Third-party services whose cookies may appear on this site include:
- Google Analytics: Web analytics service operated by Google LLC. Google Privacy Policy
- Meta Pixel: Conversion measurement service operated by Meta Platforms, Inc. Meta Data Policy
- Microsoft Clarity / Bing Ads: Analytics and conversion tracking operated by Microsoft Corporation. Microsoft Privacy Statement
- Google Maps: Mapping service used to display our office location, operated by Google LLC.
These third parties are only granted access to cookies on this site where you have provided your consent for the relevant category (analytics or marketing). The Maps embed may load when viewing the contact section; if you prefer not to interact with it, you may close that section of the page.
Section 5
Cookie Inventory
The following table lists the specific cookies used on this website as of the date of this policy. This list may be updated as our use of cookies changes.
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
hs_consent |
Halcyon Strategy | Necessary | Stores your cookie consent preferences so you are not prompted on every visit. | 12 months |
_ga |
Google Analytics | Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years |
_ga_[ID] |
Google Analytics | Analytics | Persists session state for Google Analytics 4 measurement. | 2 years |
_gid |
Google Analytics | Analytics | Stores and updates a unique value for each page visited. | 24 hours |
_fbp |
Meta | Marketing | Used by Meta to deliver advertisement products such as real-time bidding from third-party advertisers. | 3 months |
_uetsid |
Microsoft / Bing | Marketing | Collects data on visitor behaviour from multiple websites for conversion and remarketing purposes. | 1 day |
_uetvid |
Microsoft / Bing | Marketing | Collects data on visitor behaviour for use in Microsoft Advertising conversion tracking. | 16 days |
Analytics and marketing cookies are only placed if you have provided consent. The hs_consent cookie is placed automatically to record your choice.
Section 6
Managing Your Cookie Preferences
You have several options for managing cookies on this site and in your browser.
Using our Cookie Settings
When you first visit this site, you will be presented with a consent notice. You may accept all cookies, accept only necessary cookies, or select individual categories. You can revisit and update your preferences at any time using the Cookie Settings button on this page.
Browser settings: Most browsers allow you to refuse cookies, delete existing cookies, or be notified when cookies are set. The method varies by browser. You can find instructions for common browsers at the following links:
Please note that disabling certain cookies may affect the functionality of this website. Strictly necessary cookies cannot be disabled through our consent tool, as they are required for the site to operate.
Opt-out tools: You may also use platform-specific opt-out tools for third-party analytics and advertising:
Section 7
Do Not Track
Some browsers offer a "Do Not Track" (DNT) setting that signals to websites that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals.
At present, this website does not respond to DNT signals in a differentiated manner. We encourage you to use our Cookie Settings tool to set your preferences directly, as this provides a more reliable and specific method of managing your choices on this site.
Section 8
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The updated version will be published on this page with a revised "Last updated" date.
If we make material changes to the types of cookies we use or our purpose for using them, we will display a notice on the website and, where appropriate, request fresh consent from users.
We encourage you to review this policy periodically to stay informed about how we use cookies.
Section 9
Contact
If you have any questions about our use of cookies or wish to withdraw consent for categories where consent was previously given, please contact us.
Halcyon Strategy Sdn. Bhd.
Level 8, Menara Shell, Jalan Tun Sambanthan, 50470 Kuala Lumpur
Telephone: +60 3 2276 9481
Email: privacy@halcyonsad